Summary
Background
Morality is a point of great concern to us in our social interactions. We also assess
people's morality based on a variety of external factors. Research has found that
the beauty of faces can influence people's moral assessments, and that moral assessments
can in turn influence our judgments about the beauty of faces. In real life, the voice
is a very important communication mediu. People can gain knowledge of individuals
through their voices. However, the relationship between voice beauty and moral goodness
has never been investigated.
Objectives
So, the present study investigated the two-way relationship between voice beauty and
moral goodness traits during impression formation.
Method
We collected empirical data from 32 college students in China followed the impression
formation paradigm in Experiment 1 and collected empirical data from 32 college students
in China followed moral priming paradigm.
Results
The results of Experiment 1 showed that high attractive voices were more likely to
be judged to have higher moral goodness levels. Conversely, the results of Experiment
2 showed that the moral priming condition revealed a higher score for the voice than
the immoral condition. The results showed that the bidirectional validation of voice
beauty-moral goodness was significant, that is, participants tend to rate high attractive
voices with higher moral goodness levels, and rate moral people’s voices with higher
beauty.
Conclusion
Based on these results, we found a two-way relationship between the beauty of voice
and morality, and once again demonstrated the role of voice in message transmission.
Key Words
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Article info
Publication history
Published online: July 02, 2022
Accepted:
May 2,
2022
Publication stage
In Press Corrected ProofIdentification
Copyright
© 2022 The Voice Foundation. Published by Elsevier Inc. All rights reserved.
