#Who: Investigation of Who Creates Laryngology Content Posted on Instagram

Published:November 04, 2022DOI:



      The objective of this study was to examine the types of accounts that create posts related to laryngology on Instagram, using hashtags derived from common diagnoses and procedures within the field, in order to assess the source and ownership of laryngology social media discussions.


      Fellowship-trained laryngologists were surveyed to determine the most common diagnoses treated and procedures performed in laryngology. These terms were then queried as hashtags on Instagram. The top 15 posts found per hashtag were classified by the category of individual who shared the content. The categories included laryngologists/otolaryngologists, speech-language pathologists (SLP), vocalists, other physicians, and “other individuals.”


      After surveying 20 fellowship-trained laryngologists, 25 different hashtags related to common diagnoses and procedures in laryngology were created and queried for the top 15 posts on Instagram. 260 posts on Instagram were identified, out of which 30.8% were posted by laryngologists/otolaryngologists, 19.2% by SLPs, 3.1% by vocalists, 6.1% by other physicians, and 40.8% by “other individuals.”


      A significant portion of top resulted posts on Instagram sharing laryngology-related content is not posted by laryngologists. This raises an issue of the reliability of health information available on social media to patients regarding laryngological conditions.


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